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So today we take it easy and sit and stare at some really awesome landing page examples.
Each one has been selected for it’s excellence in one area or another, and each gets critiqued so you can see what’s good and what needs some A/B testing to iron out the wrinkles. And be sure to join in down in the comments to let us know what you think.
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The issue with that is not all visitors are the same.
But before you head off and start creating your first landing page, there are 7 things you need to know: From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.
The Obama Administration tested headline copy on their campaign’s landing pages and found that by relating headlines to previous pages and marketing campaigns, they were able to increase their conversion rate by 21%.
Just like President Obama’s team saw results with this approach, you also should see similar results because your visitors will experience less confusion when they are presented with consistent versus random messaging.
In addition to that, it will help you build more trust with your visitors: you made a claim with your marketing campaign, and you delivered on it through your landing page.